Animating branding for Lotus F1 racing

Following a 15-year absence, the Formula 1 grid saw the return of Team Lotus, one of the most famous names in motor racing history.

Between 1958 and 1994, Lotus achieved major success, winning seven constructors' crowns and six drivers' championships, with driving greats such as Jim Clark, Graham Hill and Ayrton Senna. 

Shadow was asked to create an animated ident to accompany the launch of the new brand.

Working with Ember Films, Shadow also provided design, visual effects supervision, and post for global commercial spot that had to be turned around in just 8 days between races.